As the world leader in automotive electronics, Infineon is at the forefront of the industry's transformation towards vehicle electrification and sustainable mobility. Our comprehensive portfolio of semiconductors enables a seamless and enjoyable driving experience, from intuitive human-machine interfaces to immersive in-car entertainment systems. Join us to discover how Infineon's automotive solutions can help you create a more personalized, intuitive, and connected user experience for the next generation of vehicles, while enhancing safety, convenience, and overall driving enjoyment.

Bryan Song  /Senior Manager, Infineon Technologies Asia Pacific Pte Ltd

Bryan Song is currently Senior Marketing Manager for Vehicle User Experience at Infineon’s Automotive division. He spearheads the deployment of go-to-market strategies for Asia Pacific with focus on In-vehicle infotainment and Human-Machine Interface applications. Bryan is dedicated to helping customers and partners create more intuitive and connected driving experiences.